Lee Sells and Speaks More...

Lee Ginsburg is an award-winning Realtor with 30 years experience in Peninsula residential real estate. With the utmost attention to detail, Lee delivers expert marketing, negotiating, and management of all financial matters. With a strong commitment to honesty, fairness and hard work, Lee has successfully helped first time home buyers, move up buyers and investors.

Lee’s goal is to exceed your expectations. For the latest community information, please subscribe and see how Lee can help you.

Wednesday, August 19, 2009

Are They Comparing Apples to Apples??


When you and I purchase a new computer we compare the memory, the speed, the screen size: does it come with a camera, DVD player/recorder and more. A home the largest purchase most of us will ever make often is not reviewed with such detail by the people doing the lending and sometimes by the people doing the spending. Yes, they look at the square footage, the general condition, and the location. Appraisers often do not have any idea of the cost of section one termite repairs. The differential in repair costs could be 3%, 5% even 10% of the purchase price. Roofs costs could range between $5000 to $25,000. A home with a two year old roof should be valued higher than one with a 25 year old roof. Appraisers know roughly how old the roof is on the subject property but they don’t know the age of the comparables. Same with double paned windows and furnaces. A home with copper piping through out or or with upgraded electric needs to have additional value added to it. All this information does not show up in the MLS. The MLS shows if the kitchen or baths have been cosmetically remodeled but does not go into detail if the cabinets, floors, lighting was all upgraded and how much they were upgraded. Is the home landscaped and does it have automatic sprinklers? This could add $5000, $10,000 up to $50,000 or $60,000. So.. What am I saying. The government has put in all of these new laws to make appraisals non biased but we as an industry have to work together and help them compare apples to apples.

We need to add more info to our MLS data reports. Even comparing selling prices is not a fair comparison if you don’t have all of the information. So many purchases have a credit for closing costs and or repair costs. Whole neighborhoods will be overpriced real quick when just a few homes were compared to homes with 3% credit backs. I realize some MLS’s are more progressive than others and include some of this information now. Some appraisers call and get this information. We as agents, could make this a very simple process. I suggest we add the following categories to the MLS data: age of roof, furnace, type of plumbing and electric, Cost of section one termite repairs if not completed, Amount of credit back, type of financing. If we put this in an area only available to agents we will be more valuable to our clients and help the appraisers compare apples to apples.
http://www.leesellsmore.com/

Share/Save/Bookmark

Sunday, July 19, 2009

Buyer’s Market?

Buyer’s Market?  You bet it is.  I will be speaking about the low end of each market area. On the Peninsula and San Francisco we talk about Single Family homes priced under $700,000.  In the East Bay it is below $400,000.  Buyer’s Market yes but not in the traditional way.  Today’s buyer cannot expect to purchase a home for 20% off the list price, but they can expect to purchase a home 30-60% off of 2004 prices.  Today’s buyer cannot expect the seller to take care of all necessary repairs, but the buyer can expect to receive an $8000 Federal Tax Credit and an extra $10,000 State Tax Credit if they are purchasing a brand new home.  Today’s first time buyer cannot expect to be the only offer, but they can expect to receive the lowest interest rates in 40 years.  I think it is just in a different way.  

The Real Estate Market in San Bruno, South San Francisco, Daly City, San Mateo is hot just like the weather. Prices are based on supply and demand.  Demand is strong as all smart people want to take advantage of the buyers market.  By the way the $8000 Federal Tax Credit terminates Nov. 30 of this year.  many people do not understand this credit.  It is a true gift.  When this concept was originally introduced the credit was really a loan and needed to be paid back.  In 2009 it became a true credit.  You could just amend your 2008 taxes and receive your check in less than 2 months is what many buyers have seen.  Other are choosing to claim it when they file 2009 taxes.    Inventory is drying up.  Please look at the chart.  We are seeing less homes for sale today than we had last month or last year.  If you remove the short sales that have received offers (maybe 25% of the homes available we are probably close to the inventory of the hot market in 2005.  Please not the difference in the higher end and lower end of the markets.

 

  Belmont Bur. D.C. F.C. Mill. S.Bruno S.Carlos S.F. S.Mateo S.S.F. S.M. Cty.
Jun. 09 Inv. 62 70 92 34 31 57 73 140 175 89 1554
May 09 Inv. 62 65 100 42 27 65 73 179 178 95 1619
Jan. 09 Inv 41 39 170 26 43 65 64 210 134 109 1452
Jun. 08 Inv 61 63 213 32 52 122 71 184 193 170 1957
Jun. 05 Inv. 36 41 84 15 26 46 42 372 96 61 1013
Jun. 09 Sales 20 18 37 13 12 18 25 178 50 36 420
May 09 Sales 14 14 31 9 8 14 16 139 41 24 321
Jan. 09 Sales 3 6 31 6 2 13 5 81 24 12 163
Jun. 08 Sales 20 21 31 11 18 21 29 275 40 18 376
Jun. 05 Sales 36 32 43 26 19 37 32 211 87 37  
Jun. 09 Av. Pr 888,175 1416438 506,145 955,541 910,308 530,588 963,773 995,024 950,807 559,887 945,717
May 09 Av. Pr. 831,250 1164000 493,419 1,004,555 944,875 525,142 963,509 973,483 877,318 933,698 933,698
Jan. 09 Av. Pr 813,333 1,330,208 510459 1,008,000 925,000 580,134 1,122,200 747000 778,124 526,416 683,900
Jun. 08 Av. Pr. 854,318 1,386,086 580,088 1,149,626 1,114,216 637,140 1,123,682 1,248,334 933,032 628,833 1,157,966
Jun. 05 Av. Pr. 987,373 1362750 751,485 1,104,995 981,107 749,864 1,059,218 1,210,739 985,005 756,017  

Information deemed reliable but not guaranteed.


Share/Save/Bookmark

Monday, June 15, 2009

What shall it be; Loan Modification? Short Sale? Foreclosure?

You are among the millions underwater and over stressed. What shall you do.

Your credit will be most negatively affected with a Foreclosure, then a short sale. As long as you stay current on your loan, loan modification should not affect your credit. Your credit score weather it is right or wrong is used by potential employers before hiring, landlords before renting, insurance companies before granting insurance and etc. Depending on your individual situation maybe credit is not important.

250px-The_Thinker_close

My client’s father nearing retirement age could live in his son’s rental unit and will not be looking for another job said he might pass away before his home in Las Vegas is worth as much as as his loan. He opted for foreclosure.

I had another client, a family with parents and adult children living at home in South San Francisco. They came to me for a discussion on their options. They are still working and acquiring things so their credit score is important to them. Being an immigrant family losing their home, the “American Dream”, would be extremely emotional and their image amongst friends and family here and back home would be devastated. They struggled making payments, but after family members lost two part time jobs they couldn’t do it any more and came to me for help. They pondered the situation. Should they continue making payments on a home that they owe $250,000 more than it is worth. They purchased this home with no money down and realized they would probably never be able to save the 10-20% now required down payment to purchase another home. They opted for a loan modification. They were hoping for some debt forgiveness.

fingers crossed

Their bank would not hear from that. But with persistence similar to a short sale approval I was able to get the bank to modify their 6.5% fixed interest only loan to a Principal and Interest loan starting at 3% for five years, 4% for 1 year and 5% for the next 34 years. Before that, the second lender agreed easily to modify their 8.5% loan to .31% yes .31% not 3.15 but only for 1 year. We will follow up with them in a few months. With home ownership tax benefits their new payments are now about the same as rent would be. They are thrilled, knowing they will now be able to afford the “American Dream”. During these negotiations I had them apply and they were approved for a property tax reduction with annual savings of almost $3,000.

I was told during this process that each loan holder not necessarily the servicing bank has their own set of ratios and criteria for loan modification. This worked out to be win-win situation. Their lender will receive their full payment over a longer period of time rather than losing several hundred thousand dollars during a short sale or incur thousands of dollars for foreclosure expenses.

We have all read that more than 50% of loan modifications are defaulting. Maybe it depends on the modification. I recently reviewed a loan modification for a client from San Bruno, Ca.. She was was in default. In November her loan was modified from 8.4% to 7.9%. Maybe $100 reduction and then they had the nerve to add on another $550.00 per month to bring her current. Her payments were $400.00 more than before the modification. If I did not see it myself I would not believe it. What were they thinking? It is no surprise she is in default again only 4 months later.


Share/Save/Bookmark

Friday, June 5, 2009

Memorial Day 2009

For 6 years I have been putting out over 500 American flags in the front yards of homes in the Crestmoor Park area of San Bruno on the Memorial Day Weekend. Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in our nation's service. Memorial Day was officially proclaimed in May 1868 by General John Logan, national commander of the Grand Army of the Republic. I think it is important to remember those that gave their lives for us; for our freedom. The Crestmoor Park residents appreciate the beauty the flags add to the neighborhood. After walking up one side and down the other side of the street putting flags in the front yards of all the homes I turn around and see the flags waving in the wind. “What a great sight”. Even with all of the problems we are having, I am very proud to be living in this great country. The wonderful fulfilling feeling surely outweighs the sore back from bending down and the sore legs from walking up and down the hills. Several agents from my Prudential Ca. Realty office have begun the same tradition in other parts of San Bruno and South San Francisco.

IMG_0713


Share/Save/Bookmark

Sunday, May 24, 2009

Old School Pricing Is Out and Price It Right Is In

Many sellers are determined to set their listing price higher than they are willing to accept so they have room to negotiate. With the New Millennium buyers they unfortunately will not get any offers. Today’s buyers are more educated than any others. The internet gives the buyers the opportunity to research all public records. They know the price of all the homes in the area that sold recently and are on the market. They know the trends, the cost per square foot; they know what the seller paid for the home and how much they owe and sometimes the improvements the owner has completed. If a home is over-priced the “New” buyer is almost offended that someone would expect them to purchase it at the “Over Valued List Price” so they don’t even make an offer. Many don’t even waste their time to view the home. That is the old school pricing method. My parents would have done that. Back then information was not so accessible. With today’s buyer’s research and knowledge they are willing to pay over the list price because they realize they are not paying over the market price. They are just paying over the list price. The old school seller does not understand this new Price it Right philosophy. It is the responsibility and ethical obligation of the professional honest agent to advise the old school seller that their price is too high and to educate them to the New Pricing Philosophy. If not, the seller will not get maximum value. Although the Old School Seller will reluctantly reduce the price after a few weeks it is too late. That property is now stale. It quickly gets a reputation that something must be wrong with it mentality by the buyers and some agents. This property may not deserve the reputation but it sticks. When an offer does come in it will be less than the reduced price and less than the market value. If it was priced right at the beginning most likely they would have received several offers within a week.

SSF Home Price Right and received multiple offerstara lane

Buyers are out there. Homes in San Bruno and South San Francisco priced right are having 75-100 potential buyers view their home during the Sunday Open Houses. Homes not priced right get less than half that. I personally know of eight homes in San Bruno and South San Francisco that went on the market with the Price It Right Philosophy and within the first week received multiple offers and sold at above the Listed Price. Not by much but they sold while others not priced right are still on the market. Sellers must understand that for every week their home does not sell it is costing them .25% or more.

www.leesellsmore.com


Share/Save/Bookmark

Tuesday, May 5, 2009

One Buyer's Loss is Another Buyer's Second Chance

30% of Real Estate Deals Don’t Go Thru. Maybe it is more, maybe it is less, but that is a pretty good estimate. So what does that mean to buyers and their agents? It means the property you lost out to in multiple offers or just because someone was faster than you does not mean it is gone forever. We all know that a ratified offer on a short sale means nothing until the lien holders agree. Many REO’s and individual sales are falling through today. Many buyers, especially first time buyers get concerned when a property falls out of contract. They think there is something majorly wrong with the property. Properties fall out for various reasons today, some for financing issues, property condition issues and just plain “Cold Feet”.


One property that fell out and I was able to get into contract for my client was across the street from a school. An elderly couple’s offer was originally accepted on it and upon more thought said at their age they preferred not to be across from the school and cancelled the contract. For my clients being across the street from a school was a benefit. So you never know. Keeping in touch with the listing agent is not enough. It is important to watch the MLS I have found busy listing agents change the status in the MLS and do not call the previously interested agents. I made an offer on an REO. It fell out; I contacted the agent immediately and requested she submit my original offer. She said she had no record of my previous offer and please resubmit. It leads to wonder if my original offer was ever submitted. That is another subject.
In the past, after the two week contingency period is over we would consider it a solid deal. Not in today’s market. Banks are forever requesting more information, buyers continuously get nervous, lose their job or have an accident. One quick story: Two days before closing, loan docs signed and ready to fund the buyer gets a DUI, loses his license and cannot purchase the home because it was too far from his job. I felt like an ambulance chaser but my client jumped at the opportunity to purchase the property he thought was gone. Originally they were upset they lost this home and couldn’t get it out of their mind. They compared everything we looked at to that. When I called them with the news they were thrilled and couldn’t write the check fast enough. Inspections went smoothly also. I was a hero.
What to do as a listing agent to prevent deals falling out? Keep a record of every agent or buyer that makes contact with you concerning the property and contact them immediately after a deal falls through (maybe even when you get that feeling). When accepting an offer request to see proof of the down payment, question the lender how thorough they were in qualifying the buyer, question the agent as to how serious, motivated and experienced their client is. Have they made other offers? Are they homeowners? How long were they looking for? A listing agent can do and must do the above when they have multiple offers. Price is important but should not be the deciding factor. If you have no other offers ask some questions and keep your fingers crossed.





Share/Save/Bookmark

One


Share/Save/Bookmark